In modern media production, file transfer is no longer a background IT task. It is a critical operational dependency that directly impacts production schedules, creative workflows, and delivery commitments.
As file sizes grow into the hundreds of gigabytes and terabytes, many media organizations discover that their existing transfer tools simply cannot keep up. Missed deadlines, stalled production teams, and constant manual intervention become the norm.
This case study highlights how bTrade worked directly with a leading media production company to solve these challenges, using TDXchange and bTrade’s Accelerated File Transfer Protocol (AFTP) to turn bulk file movement into a reliable, repeatable part of the production pipeline.
𝗪𝗵𝘆 𝗠𝗲𝗱𝗶𝗮 𝗙𝗶𝗹𝗲 𝗧𝗿𝗮𝗻𝘀𝗳𝗲𝗿 𝗕𝗲𝗰𝗮𝗺𝗲 𝗮 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀-𝗖𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗣𝗿𝗼𝗯𝗹𝗲𝗺
The media company was operating a high-volume production environment, moving massive video and audio assets between production teams, post-production facilities, and downstream distribution partners.
Their existing file transfer approach was showing clear limitations:
• Large files transferred slowly or failed mid-stream
• Performance varied significantly depending on network conditions
• Manual retries and restarts were common
• Production teams lacked confidence in delivery timelines
As production schedules tightened, file transfer delays began to directly affect business outcomes. What initially looked like a tooling issue quickly revealed itself as an architectural problem.
𝗛𝗼𝘄 𝗯𝗧𝗿𝗮𝗱𝗲 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝗱 𝘁𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺
Rather than recommending incremental tweaks, bTrade worked with the customer to rethink bulk media file movement entirely.
The solution centered on two core components:
• TDXchange as the orchestration, visibility, and governance layer
• Development of AFTP, bTrade’s proprietary Accelerated File Transfer Protocol, purpose-built for sustained, high-volume data movement
Together, these technologies addressed not just speed, but reliability, predictability, and operational control.
𝗧𝗵𝗲 𝗥𝗼𝗹𝗲 𝗼𝗳 𝗧𝗗𝗫𝗰𝗵𝗮𝗻𝗴𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻
TDXchange was deployed as the control plane for all production file transfers. It enabled the media organization to:
• Treat large file movement as a governed workflow, not an ad-hoc task
• Monitor transfer progress in real time
• Apply consistent security and access controls
• Reduce manual coordination between teams
• Gain visibility into bottlenecks before they impacted production
TDXchange ensured that bulk transfers were no longer opaque or reactive, but visible and manageable as part of daily operations.
𝗪𝗵𝘆 𝗔𝗙𝗧𝗣 𝗠𝗮𝗱𝗲 𝘁𝗵𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲
At the core of the performance improvement was AFTP, which bTrade specifically designed to handle large, sustained bulk transfers that traditional protocols struggle with.
𝗔𝗙𝗧𝗣 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱:
• Significantly higher and more consistent throughput for very large media files
• Better handling of latency and long-distance network conditions
• Automatic resumption of interrupted transfers without restarting
• Predictable performance under heavy production load
• Protocol-level optimization: AFTP is built on UDP, allowing it to intelligently utilize the available network bandwidth up to 100% or a configurable percentage to maximize throughput for large transfers without being constrained by TCP windowing and latency limitations.
By using AFTP within TDXchange workflows, the media company was able to move massive production assets reliably, even during peak usage.
𝗠𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 𝗼𝗻 𝗠𝗲𝗱𝗶𝗮 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀
With TDXchange and AFTP in place, bTrade helped the media organization achieve:
• Up to 100 times faster and more predictable delivery of production assets
• Fewer failed transfers and manual retries
• Reduced operational stress during tight production windows
• Improved collaboration across distributed production teams
• Greater confidence that files would arrive when needed
Bulk file transfer shifted from being a constant risk to a controlled, repeatable capability.
A Blueprint bTrade Has Reused Across Media, Banking and Manufacturing Environments
This engagement reinforced an approach that bTrade has since applied to multiple media and content-driven organizations facing similar challenges.
𝗧𝗵𝗲 𝗯𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁 𝗶𝘀 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁:
• Use TDXchange to orchestrate and govern large file workflows
• Use AFTP for sustained bulk data movement, not transactional protocols
• Design for peak production demand, not average load
• Minimize human intervention through automation and resilience
While each corporate environment has its own nuances, the underlying challenges and the solution built around TDXchange and AFTP are remarkably consistent.
𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆
For media organizations, moving large production files is no longer optional, it is fundamental to meeting deadlines and maintaining creative momentum.
By partnering with bTrade and deploying TDXchange with AFTP, this media company transformed bulk file transfer from a fragile bottleneck into a dependable operational capability. The result was not just faster transfers, but greater confidence, predictability, and resilience across the production pipeline.
𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗔𝘂𝘁𝗵𝗼𝗿
Andrei Olin is Chief Technology Officer at bTrade, where he leads product strategy, delivery, and security across the company’s B2B, Managed File Transfer (MFT), and security platforms. He brings over 30 years of experience in enterprise technology, including designing and operating mission-critical MFT and messaging platforms for global financial institutions such as Merrill Lynch and Deutsche Bank. Andrei holds Master’s and Bachelor’s degrees in Information Technology with a focus on Information Security.
Frequently Asked Questions (FAQs)
𝗤: 𝗛𝗼𝘄 𝗱𝗶𝗱 𝗯𝗧𝗿𝗮𝗱𝗲 𝗵𝗲𝗹𝗽 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗹𝗮𝗿𝗴𝗲 𝗺𝗲𝗱𝗶𝗮 𝗳𝗶𝗹𝗲 𝘁𝗿𝗮𝗻𝘀𝗳𝗲𝗿𝘀?
A: bTrade implemented TDXchange for workflow orchestration and AFTP for accelerated bulk transfer, delivering faster, more reliable movement of large production files.
𝗤: 𝗪𝗵𝘆 𝘄𝗮𝘀 𝗔𝗙𝗧𝗣 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗺𝗲𝗱𝗶𝗮 𝘂𝘀𝗲 𝗰𝗮𝘀𝗲?
A: AFTP is purpose-built for sustained bulk data movement and performs far better than traditional protocols when transferring very large files over complex networks.
𝗤: 𝗪𝗵𝗮𝘁 𝗿𝗼𝗹𝗲 𝗱𝗼𝗲𝘀 𝗧𝗗𝗫𝗰𝗵𝗮𝗻𝗴𝗲 𝗽𝗹𝗮𝘆 𝗶𝗻 𝗺𝗲𝗱𝗶𝗮 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀?
A: TDXchange provides visibility, governance, security, and control, ensuring large file transfers are predictable and manageable within production pipelines.
𝗤: 𝗜𝘀 𝘁𝗵𝗶𝘀 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗮𝘀 𝗺𝗲𝗱𝗶𝗮 𝗳𝗶𝗹𝗲 𝘀𝗶𝘇𝗲𝘀 𝗴𝗿𝗼𝘄?
A: Yes. TDXchange and AFTP are designed to scale with increasing file sizes and production volume without re-architecting workflows.
𝗤: 𝗜𝘀 𝘁𝗵𝗶𝘀 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝘁𝗼 𝗺𝗲𝗱𝗶𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀?
A: No. The same approach is used by bTrade customers in eDiscovery, analytics, and other data-intensive environments.