Summer 2012 bTrade SHIFT Newsletter

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From the Office of the President

Steve Zapata, CEO and President, bTrade LLC
Strong First Half of the Year  

It has been a tremendous first half of the year for bTrade, as we have continued to achieve strong financial results and great success in all elements of our business.

I would like to share with you some of our business highlights:

Peter Voveris Joins the bTrade Leadership Team

In June, Peter Voveris joined the bTrade leadership team as Director of Pre-Sales and Professional Services. In addition to product management, Peter will be responsible for managing the end-to-end delivery of client engagement projects and leading the professional services and delivery efforts within bTrade’s target markets. Peter will enhance bTrade’s client service capabilities and offering for our customer base.

Minority Business Certification

In July, bTrade met the certification criteria for a “Minority Owned Business Enterprise” as established by the National Minority Supplier Development Council (NMSDC) and approved by the Board of Directors of the Southern California Minority Business Development Council (SCMBDC). Certification is generally required by many of the largest companies, as well as universities, hospitals and other buying institutions. The nearly 200 corporate members of NMSDC and SCMSDC represent a Who’s Who in Corporate America.

Launch of bTrade Secure for the SMB Market

In July bTrade introduced bTrade Secure SMB which is oriented towards the non-enterprise customer. bTrade Secure SMB is a powerful, lightweight (client/server), feature-rich file transfer solution that can run on a desktop or enterprise level server and addresses the three principle challenges faced by most companies today–security, ease-of-use and management/control. This powerful solution makes it easier for small and medium-sized businesses (SMBs) to deploy and securely exchange data in a cost-effective manner.

Financial Update

In August bTrade announced its first half financial update. Highlights included: – 13% revenue growth in first half 2012 over first half 2011 – 21% increase in Net Income in first half 2012 over first half 2011 – Maintained the high end of EBITDA which is currently at 55% for 2012 Strong and increased recurring maintenance revenue streamsContinued strong and increasing cash position over 2011 – Bank debt related to the acquisition of bTrade in 2008 was retired seven years early

New Partnership with ATEB Servicios brings bTrade’s MFT Solutions to the Mexican Market

In August, bTrade announced it has partnered with Mexican technology and service provider, ATEB Servicos, to launch bTrade Secure solutions into the Mexican market. The joint partnership will make it easy for companies to exchange files, quickly, securely and cost-effectively across all major platforms–both within the walls of their enterprise and outside of it.

These are exciting times at bTrade, and we thank you for your continued interest and investment in our company. We look forward to continuing to serve you with new and enhanced managed and secure file transfer solutions to meet your evolving needs. We value our relationship and business with you.

Yours Very Truly,

Steve Zapata
President and CEO, bTrade LLC